In this Ranch Right webinar, we lay the groundwork for understanding financial risk in your farm or ranch business. Instead of treating risk as something vague or scary, we define it in practical terms: the chance that your results will be different from what you expected, especially when it comes to your ability to meet financial obligations and keep the operation running. We’ll help you understand the financial risks facing your operation and identify best practices for managing each type of risk. You’ll learn how to use a handful of simple metrics to measure cash flow, liquidity, repayment ability, and solvency so you can spend less time worrying about what you can’t control and more energy creating a proactive plan to protect your business and your future. You’ll learn how to: ✅ Understand the difference between production and financial risk ✅ Apply the Circles Concern, Influence, and Control to your financial decisions ✅ Define financial risk in terms of obligations and capacity ✅ Use cash, working capital, profitability, and equity to mitigate specific types of risk ✅ Set “gold standard” goals for cash flow, liquidity, repayment capacity, and solvency

Fueling Your Business with Cash Flow In this Ranch Right webinar, we break down cash flow, one of the most overlooked yet vital parts of ranch financial management. While profit tells you how much value your business is creating, cash flow shows how you turn that value into cash that keeps the lights on and your business in action. Strong cash flow builds flexibility, independence, and resilience, giving you the power to act on opportunities instead of reacting to challenges. We explain how to read and use a Cash Flow Statement, how it connects to your Profit & Loss Statement and Balance Sheet, and why understanding cash movement is essential for keeping your business running smoothly. You’ll learn how to manage liquidity, plan for financing needs, and use cash flow to empower the strategy you created in your Profit Plan. You’ll learn how to: ✅ Understand the structure and purpose of the cash flow statement ✅ Distinguish between profit and cash, and why they don’t always match ✅ Project future cash flow to plan for growth and stability ✅ Use cash strategically for both defense (risk management) and offense (opportunity) ✅ Leverage tools like QuickBooks and the Ranch Right’s Cash Flow Planner to make confident, data-driven decisions Cash flow is the fuel that keeps your ranch’s financial engine running. By getting the right parts on the Balance Sheet, building a powerful engine with the P&L, and keeping the tank full with strong Cash Flow, your business will get your closer to your goals with each passing year. More from the Ranch Right Financial Literacy Series: 1️⃣ The Power of Profit: Understanding Your Profit & Loss Statement 2️⃣ Planning for Profit: Using the P&L to Create a Plan for Reaching Your Goals 3️⃣ Fueling Your Business with Cash Flow

In our monthly webinar, we discuss the benefits clients receive in working with Ranch Right along with Land Trust. At Ranch Right LLC we guide ranchers and farmers to build more profitable businesses that build wealth. Listen and learn from real world experience! For more information, please visit our website www.ranchrightllc.com

Every rancher wants profit. But here’s the truth: profit planning without cash flow planning is like owning a nice car with no gas. Our new webinar shows you how to bring the two together so your business can thrive.