Mindset with Charlotte Smith, Part 1 [episode 48]
- ranchrightllc
- Jun 3
- 3 min read

Listen to Mindset with Charlotte Smith, Part 1 on: Apple Podcasts | Spotify | Your platform of choice
In this episode, host John Haskell reconnects with marketing and mindset coach Charlotte Smith to explore how our thoughts and beliefs shape business outcomes, especially in marketing. They discuss how our default thoughts and beliefs shape business outcomes and the importance of being intentional with our mindset and how it can impact our actions. John and Charlotte also discuss how the words we use both internally and externally can either support or sabotage our business efforts as well as practical advice to reframe negative self-talk, overcoming the fear of failure, and how embracing a growth mindset can transform not just our businesses, but our lives as a whole.
In this episode, Mindset with Charlotte Smith, we cover:
What mindset is and its impact on business
The connection between mindset and marketing effectiveness
Strategies to intentionally shift and manage mindset
The role of language in shaping mindset
Meet Charlotte Smith:
Charlotte Smith is THE marketing & mindset coach for farmers. Her marketing training program, Farm Marketing Boot Camp, teaches farmers the skills they need to make money on their farms AND live calm, balanced lives through mindset coaching. After starting her farm in 2009, neighbor farmers would ask how she was able to charge sometimes double what they were charging and still sell all her products when they couldn't sell half what they produced even though they charged less. So she began teaching farmers how to market their products and build profitable farms in 2012. Now, a decade later, she coaches and teaches farmers in 13 countries to build successful, profitable farms while also getting out from being overwhelmed, stressed, and anxious through mindset coaching. In addition to her coaching program, Charlotte hosts a weekly podcast, Profitable Mindset. Due to her dedication to improving the soil, animals and the people who eat their products, in 2016 she was named one of the Top 25 Most Influential Women in the World in Food and Agriculture by the non-profit, Food Tank.
Resources & Links:
Charlotte’s FREE training: Price for Profit
Charlotte’s FREE training: How to Build a Loyal Customer Base
Connect with Charlotte:
Check out her website
Follow her on Instagram
Like her page on Facebook
Listen to The Profitable Mindset Podcast
Connect with Ranch Right, LLC:
Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website
Related Episodes:
More about the Ranchonomics podcast:
Welcome to Ranchonomics, where we empower you to build a better ranch and transform your operation into a thriving business. This podcast is brought to you by Ranch Right LLC, and together we will look at essential strategies, mindsets, and processes needed to take command of your financials and master the business metrics that make all the difference. If you are ready to start winning at ranching, then you are in the right spot.
With each episode of Ranchonomics, you will hear inspiring success stories, gain simple yet powerful financial literacy tips, and listen to insightful interviews with industry experts and real-life practitioners.
Whether you are a seasoned rancher or just starting out, we believe that managing a ranch shouldn't mean drowning in paperwork or missing out on valuable opportunities. Our mission is to help you see the link between your daily ranching operations and your financials that allow you to go from chaos to clarity and achieve your goals.
Join us as we explore the intersection of ranching and finance, helping you understand your numbers and make informed decisions that propel your business forward.
Subscribe now and start your path to a more profitable, less stressful ranching experience with Ranchonomics. It's time to harness the full potential of your operation.
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