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The Hidden Risk Inside Today’s Record Cattle Prices with Ryan Noble & Wally Olson [episode 91]


header graphic The Hidden Risk Inside Today’s Record Cattle Prices with Ryan Noble & Wally Olson [episode 91]

Listen to The Hidden Risk Inside Today’s Record Cattle Prices with Ryan Noble & Wally Olson on: Apple Podcasts | Spotify | Your platform of choice  



Record cattle prices have created strong profits across the industry, but how much of that success is actually driven by good management versus simple market inflation? In this episode, John Haskell sits down with Ryan Noble and Wally Olson to break down the critical difference between inflation, deflation, appreciation, and depreciation, and why confusing these forces can lead to costly missteps, even in the best markets.


As cattle values have surged over the past several years, many producers have seen their balance sheets grow without realizing how much of that gain is driven by external market forces. The conversation highlights how depreciation still quietly works against you, why relative value matters more than price, and how failing to actively manage herd inventory and replacement decisions can leave significant money on the table, especially when the market eventually turns.


In this episode, The Hidden Risk Inside Today’s Record Cattle Prices with Ryan Noble & Wally Olson, we cover: 

  • Why recent profits are largely driven by market inflation, not management

  • The difference between inflation, deflation, appreciation, and depreciation

  • How cattle can depreciate even while prices are rising

  • Why relative value matters more than absolute price

  • The hidden cost of holding cows too long and missing replacement windows

  • The importance of actively valuing and managing inventory



Meet Ryan:

Ryan operates Noble Ranch, a fifth-generation cattle operation located in northeastern Colorado. They are committed to raising high-quality Angus beef.


Meet Wally:

Wally Olson has spent a lifetime in the livestock business, working every job from hauling hay to managing and owning ranches. A Kansas State University graduate, Wally’s career took a defining turn during his years at the Kelley Ranch in Vinita, Oklahoma, where he learned from legendary stockman Bud Williams and developed a passion for sell/buy marketing. After decades of ranching, teaching, and leasing the Kelley Ranch, Wally now shares his hard-earned knowledge to help others build profitable, sustainable operations.

  

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More about the Ranchonomics podcast:  

Welcome to Ranchonomics, where we empower you to build a better ranch and transform your operation into a thriving business. This podcast is brought to you by Ranch Right LLC, and together we will look at essential strategies, mindsets, and processes needed to take command of your financials and master the business metrics that make all the difference. If you are ready to start winning at ranching, then you are in the right spot. 


With each episode of Ranchonomics, you will hear inspiring success stories, gain simple yet powerful financial literacy tips, and listen to insightful interviews with industry experts and real-life practitioners. 


Whether you are a seasoned rancher or just starting out, we believe that managing a ranch shouldn't mean drowning in paperwork or missing out on valuable opportunities. Our mission is to help you see the link between your daily ranching operations and your financials that allow you to go from chaos to clarity and achieve your goals. 


Join us as we explore the intersection of ranching and finance, helping you understand your numbers and make informed decisions that propel your business forward. 

Subscribe now and start your path to a more profitable, less stressful ranching experience with Ranchonomics. It's time to harness the full potential of your operation. 

 

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