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Making Smarter Selling Decisions with Wally Olson [episode 71]


header graphic Making Smarter Selling Decisions with Wally Olson [episode 71]

Listen to Making Smarter Selling Decisions with Wally Olson on: Apple Podcasts | Spotify | Your platform of choice  



When should you sell your cattle, and how do you know if it’s the right move? In this episode, host John Haskell sits down with Wally Olson, longtime rancher and sell/buy marketer, to dig into the mechanics and mindset behind selling cattle well.


From recognizing when your cattle are overvalued to choosing between selling in the country, through the sale barn, or on a video auction, Wally breaks down the numbers and the “why” to make smarter selling decisions. John and Wally also unpack real-world factors like shrink, commissions, and freight costs, as well as how to use tools like scales, slides, and contracts to protect your margins.


In this episode, Making Smarter Selling Decisions with Wally Olson, we cover: 

  • How to identify overvalued and undervalued cattle in your herd

  • The hidden costs of different selling options (and how to manage them)

  • Why relationships with sale barn managers and buyers matter

  • Practical strategies for building confidence in pricing and marketing decisions



Meet Wally Olson:

Wally Olson has spent a lifetime in the livestock business, working every job from hauling hay to managing and owning ranches. A Kansas State University graduate, Wally’s career took a defining turn during his years at the Kelley Ranch in Vinita, Oklahoma, where he learned from legendary stockman Bud Williams and developed a passion for sell/buy marketing. After decades of ranching, teaching, and leasing the Kelley Ranch, Wally now shares his hard-earned knowledge to help others build profitable, sustainable operations.

  

Resources & Links: 


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Related Episodes:

 

More about the Ranchonomics podcast:  

Welcome to Ranchonomics, where we empower you to build a better ranch and transform your operation into a thriving business. This podcast is brought to you by Ranch Right LLC, and together we will look at essential strategies, mindsets, and processes needed to take command of your financials and master the business metrics that make all the difference. If you are ready to start winning at ranching, then you are in the right spot. 


With each episode of Ranchonomics, you will hear inspiring success stories, gain simple yet powerful financial literacy tips, and listen to insightful interviews with industry experts and real-life practitioners. 


Whether you are a seasoned rancher or just starting out, we believe that managing a ranch shouldn't mean drowning in paperwork or missing out on valuable opportunities. Our mission is to help you see the link between your daily ranching operations and your financials that allow you to go from chaos to clarity and achieve your goals. 


Join us as we explore the intersection of ranching and finance, helping you understand your numbers and make informed decisions that propel your business forward. 

Subscribe now and start your path to a more profitable, less stressful ranching experience with Ranchonomics. It's time to harness the full potential of your operation. 

 

Make sure to hit subscribe/follow so you never miss an episode! 

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