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From Curiosity to Company: Building Covers & Co from the Ground up with Joseph Gardiner [episode 86]


header graphic From Curiosity to Company: Building Covers & Co from the Ground up with Joseph Gardiner [episode 86]

Listen to From Curiosity to Company: Building Covers & Co from the Ground up with Joseph Gardiner on: Apple Podcasts | Spotify | Your platform of choice  



In this episode, John Haskell welcomes back Joseph Gardiner to talk about how curiosity turned into a company. Joseph shares the story behind launching Covers & Co, what problem he saw in the marketplace, and how he moved from idea to action while still managing the demands of his farming operation.

 

The conversation walks through the realities of starting something from scratch, including testing ideas, managing risk, navigating uncertainty, and staying disciplined when early traction is slow. Joseph explains how the same principles that guide good marketing and financial decision-making on the farm also apply when building a new business.

 

This episode is a practical look at entrepreneurship in agriculture, and a reminder that opportunity often starts with asking better questions and being willing to follow through..


In this episode, From Curiosity to Company: Building Covers & Co from the Ground up with Joseph Gardiner, we cover: 

  • How curiosity and problem-solving led to the launch of Covers & Co

  • Identifying real market needs before investing time and capital

  • Managing risk and uncertainty when starting a new venture

  • Applying lessons from marketing and ranch management to a startup

  • Balancing entrepreneurship with an existing farming operation

  • Lessons learned from building something from the ground up


Meet Joe:

Born and raised in Clearwater, MB, Canada, Joseph Gardiner has been involved in agriculture his entire life. He started farming in 2006 and graduated from university with an undergrad in ag in 2011. He began making small soil health improvements on the farm in 2012 and transitioned the farm to a full regenerative system in 2017. He grew his first full-season cover crop in 2018 and documented everything for 2 years, founded Covers & Co in 2020, and distributed pre-blended cover crop seed across the prairie provinces. Since then, he has grown the company to 65 dealers across Western Canada, with a team of 12 full and part-time employees.

  

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More about the Ranchonomics podcast:  

Welcome to Ranchonomics, where we empower you to build a better ranch and transform your operation into a thriving business. This podcast is brought to you by Ranch Right LLC, and together we will look at essential strategies, mindsets, and processes needed to take command of your financials and master the business metrics that make all the difference. If you are ready to start winning at ranching, then you are in the right spot. 


With each episode of Ranchonomics, you will hear inspiring success stories, gain simple yet powerful financial literacy tips, and listen to insightful interviews with industry experts and real-life practitioners. 


Whether you are a seasoned rancher or just starting out, we believe that managing a ranch shouldn't mean drowning in paperwork or missing out on valuable opportunities. Our mission is to help you see the link between your daily ranching operations and your financials that allow you to go from chaos to clarity and achieve your goals. 


Join us as we explore the intersection of ranching and finance, helping you understand your numbers and make informed decisions that propel your business forward. 

Subscribe now and start your path to a more profitable, less stressful ranching experience with Ranchonomics. It's time to harness the full potential of your operation. 

 

Make sure to hit subscribe/follow so you never miss an episode! 

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