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Defining Your Ranch Legacy with Alex McKiernan and John Locke [episode 64]


header graphic Defining Your Ranch Legacy with Alex McKiernan and John Locke [episode 64]

Listen to Defining Your Ranch Legacy with Alex McKiernan and John Locke on: Apple Podcasts | Spotify | Your platform of choice  



Host John Haskell and co-host Alex McKiernan welcome back John Locke to discuss the distinctions between mission, vision, and purpose in both business and personal life to define your ranch legacy. They emphasize the importance of shared vision in driving decisions and actions, highlighting the ICA process, a four-step tool for defining and achieving vision, and stress the significance of emotional connection to goals. This conversation also touches on the challenges of change, the importance of defining wants over needs, and the role of values in guiding decisions.


In this episode, Defining Your Ranch Legacy with Alex McKiernan and John Locke, we cover: 

  • Defining mission, vision, and purpose

  • The power of a shared mission and vision, and the importance of being emotionally connected

  • The role of emotional investment and fulfillment, and the idea that wants are more important than needs

  • Tools and processes for visioning and mission creation

  • The importance of being open to new experiences, continuous revisioning, and the role of vision in guiding personal and professional growth


Meet Alex McKiernan:

Alex McKiernan and his wife, Chloe Diegel, own and operate Robinette Farms, whose mission is "Great food that transforms people and the land." Alex is passionate about connecting people to the land through food and adventure, and using agriculture and outdoor experience to improve our shared natural resources.


Meet John Locke:

John Locke is a partner in the Locke Division of JD Hudgins located in Hungerford, TX. John is a gifted instructor and connects with participants because he has been in their shoes. John grew up raising registered Brahman cattle and is still heavily involved in the family’s business, but he knew there was more to ranching than raising quality cattle. John and his family got involved in Ranching for Profit and were members of Executive Link for 6 years, during which time John took on a larger leadership role in their business and became a leader in regenerative grazing. John is passionate about the principles taught at Ranching for Profit and has experienced firsthand the transformation that the application of those principles can make in a ranching business.

  

Resources & Links: 


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Connect with Ranch Right, LLC: 


Related Episodes:

 

More about the Ranchonomics podcast:  

Welcome to Ranchonomics, where we empower you to build a better ranch and transform your operation into a thriving business. This podcast is brought to you by Ranch Right LLC, and together we will look at essential strategies, mindsets, and processes needed to take command of your financials and master the business metrics that make all the difference. If you are ready to start winning at ranching, then you are in the right spot. 


With each episode of Ranchonomics, you will hear inspiring success stories, gain simple yet powerful financial literacy tips, and listen to insightful interviews with industry experts and real-life practitioners. 


Whether you are a seasoned rancher or just starting out, we believe that managing a ranch shouldn't mean drowning in paperwork or missing out on valuable opportunities. Our mission is to help you see the link between your daily ranching operations and your financials that allow you to go from chaos to clarity and achieve your goals. 


Join us as we explore the intersection of ranching and finance, helping you understand your numbers and make informed decisions that propel your business forward. 

Subscribe now and start your path to a more profitable, less stressful ranching experience with Ranchonomics. It's time to harness the full potential of your operation. 

 

Make sure to hit subscribe/follow so you never miss an episode! 

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